Inspired by its mission to create enduring value for the nation and its stakeholders, ITC has developed an Integrated Rural Development Programme that fosters. 4 Jan E-choupals are much more than internet kiosks. They are generally located within walking distance or a 5-km radius. Instead of travelling long. 10 Sep E choupal ppt. 1. ITC Limited Enduring Value. For the Nation. For the Shareholder. Presented by. 2. India is second most populated.

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The Development Gateway Award previously known as the Petersberg Prize for the trailblazing e-Choupal initiative. But this too shall pass. Arrive as fresh as a flower after a long ride Running out of breath on your daily commute? Never miss a great news story! Choupa, Email the Editor. Go for the online option The month cumulative scheme under Dhanvruddi offers 9 per cent interest Making sense of market volatility Bulk of the equity funds have struggled to beat the benchmark indices.

Marketing in the age of addictions Binge-watching movies, obsessive dieting and other extreme behaviours are creating both an opportunity and This diversification allows him to sell his crop at an opportune time, unlike earlier in the man dis, where he had no direct access to market information or alternative sources of income, and was thus unable to exploit price trends.

Another path-breaking initiative – the ‘Choupal Pradarshan Khet’brings the benefits of agricultural best practices to small and marginal farmers. Healthcare delivery in Rural India. From toothpaste to tractors, this rural mall has it all Outlook.

ITC Limited formerly India Tobacco Company Limited is a consumer product and agribusiness conglomerate in India known for their production of cigarettes, specialty paper, food products and packaging services.

The farmers do not pay for the information and knowledge they get from e-Choupals; the principle is to inform, empower and compete. This initiative provides sustainable livelihood opportunities to rural wasteland owners by assisting them to convert their wastelands into pulpwood plantations.


In Narsingkheda village of Madhya Pradesh, however, a farmer has found an avenue to overcome these struggles. Get instant notifications from Economic Times Allow Not now You can switch off notifications anytime using browser settings.

DCM Shriram bags 40,tonne sugar export order. Let’s put India first”. The Whistleblower Protection Act of is a law that protects federal government employees in the United States from Retrieved from ” https: Sluggish reforms hit e-choupal expansion: The computer is housed in the sanchalak’s house and is linked to the Internet via phone lines or by a VSAT connection. A honeypot is a network-attached system set up as a decoy to lure cyberattackers and to detect, deflect or study hacking attempts The company has been working with farmers in villages since through e-Choupal — an Internet-based supply chain in rural areas which plays a key role in sourcing of various agri produce.

With a steady rise in income, Singh has bought his own tractor, a mechanised plough, seed drill and two threshing machines, one of which he leases. The e-Choupal model has been specifically designed to tackle the challenges posed by the unique features of Indian agriculture, characterised by fragmented farms, weak infrastructure and the involvement of numerous intermediaries, among others.

Recognising the potential of this sector to provide sustainable livelihood opportunities, ITC launched the Livestock Development Programme, which genetically upgrades low-yielding indigenous stock through artificial insemination to produce cross-bred progeny with much higher milk yields.

Instead of travelling long distances to the nearest mandi, the farmer takes a sample of his produce to the e-Choupal.

Please create a username to comment. From Wikipedia, the free encyclopedia. Read more on farmers. The focus of the programme is to increase enrolments and minimise drop-outs, as well as expand vocational livelihood opportunities.


Over 19, cjoupal have so far benefited from vocational and modern skills training, while over 4,00, students have been covered through Supplementary Learning Centres and Anganwadis.

Targetting 10 million farmers in e-choupal network by ITC – The Economic Times

A chopual contract, also known as a cryptocontract, is a computer program that directly controls the transfer of digital currencies The Award provides impetus to sustainable development and encourages ongoing social responsibility processes within the corporate sector. This award recognises companies who have made significant efforts to create sustainable livelihood opportunities and enduring wealth in developing countries.

The purpose is to inform and empower them and, as a result, to improve the quality of agricultural goods and the quality of life for farmers. Find this comment offensive? Computerized physician order entry CPOEalso known as computerized provider order entry or computerized practitioner order Fill in your details: Component manufacturer insists Chhoupal is not the single decisive factor. Please check the box if you want to proceed.

Targetting 10 mn farmers in e-choupal network by 2022: ITC

It makes use of the physical transmission capabilities of current intermediaries — aggregation, logistics, counter-party risk and bridge financing — while dis-intermediating them from the chain of information chouapl and market signals. This article is closed for comments. Jump to Main Navigation.

The company also plans to double farmer reach through its agricultural business in the coming years. This will alert our moderators to take action.

Grain revolution The Hindu Business Line.