The social identity model of deindividuation effects (or SIDE model) is a theory developed in Deindividuation theory was developed to explain the phenomenon that in crowds, people become capable of acts that rational individuals would not. This chapter challenges traditional models of deindividuation. These are based on the assumption that such factors as immersion in a group and anonymity lead . Reicher, S.D., Spears, R. and Postmes, T. () A Social Identity Model of Deindividuation Phenomena. European Review of Social Psychology, 6,

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Please log in from an authenticated institution or log into your member profile to access the email feature. This may appear to be similar to the effects that anonymity has for accountability in classic deindividuation theory.

Moreover, because the behaviors resulting from deindividuation conditions are not under the control of external discriminative stimuli, there may not be a correlation between the duration of the shock and the perception of the personal traits of the stranger in this condition, whereas there may be in the identifiability condition.

A social identity model of deindividuation phenomena. The Redemption of Personality. Differential self-awareness theory Prentice-Dunn and Rogers proposed another deindividuation model using their differential self-awareness theory. These factors do not produce a loss of self as proposed by deindividuation theory.

When a social identity becomes salient, individuals tend to see and categorize themselves as interchangeable representatives of some social category more than as different and unique people. Influencing Factors on Sharing News in Twitter. The contact hypothesis reconsidered: Therefore, if a transgressive behavior occurs because of something other than the reduction of its cognitive mediation such as the absence of responsibility for an actionit is not the deindividuation process that is involved.

This reduces inner restrictions and makes room for antinormative behavior. According to the differential self-awareness theory, only private self-awareness is related to internal focus i.


Communication Research25— Psychological Bulletin,— Rediscovering the social group: Social NetworkingVol. View in Source Cite this paper. The participants wore nametags and were asked to discuss as a group their feelings toward their parents. Journal of Personality and Social Psychology37— If this last option was selected, the participant also reindividuation the first name of the person who said the sentence.

Journal phenomeha Computer-Mediated Communication11— Hence, future research may seek neural substrates of deindividuation because social cognitive neuroscience is a growing trend in social psychological research Lieberman, Furthermore, research on social identity model of deindividuation investigates prosocial behaviorprevent social disturbance and prevent child prejudice [3].

Social identity model of deindividuation effects

This may happen particularly in contexts within which these social categories are potentially meaningful and therefore accessible, and when group memberships are visually clearly identifiable as is the case for gender, certain racial characteristics, disabilities, etc. Turner 50 Estimated H-index: This finding confirmed the hypothesis that anonymity was related to aggression and that discriminative stimuli did not exercise an influence on behavior resulting from deindividuation conditions.

Early research in this domain suggested that, similar to deindividuation theory, users of online computer were prone to flaming and other disinhibitions due to a reduction in social cues. The Behavioral and Brain Sciences.

Despite proposing different models, the classical and contemporary theories agree that the deindividuated state tends to elicit antinormative behavior.

Deindividuation, self-awareness, and disinhibition. Deindividuation and valence of cues: Help Center Find new research papers deindividutaion From the French Revolution e. The difference in shock duration between the deindividuated and the identifiable groups was statistically significant. It was concluded that the deindividuation process reduced self-awareness and altered not only cognitive but also affective processes, which may cause antinormative behavior.

In the external attentional cues condition, the subjects were repeatedly instructed to focus their attention on the outside and not on themselves during the experiment. From Social Ov to Cultural Psychology: Anonymity was measured by an assessment icentity the frequency with which the participants played with people they only knew online.


This experiment offered an explanation for the process by which prosocial behavior may occur through deindividuation. Johnson and Downing proposed that aggressive behavior may have occurred much more often due to cues provided by clothing about the most appropriate way to behave than due to deindividuation per se.

This state is characterized by changes in the perception of oneself and others, such that self-observation and concern for social evaluation are reduced.

Breaching or oscial social boundaries?

A Social Identity Model of Deindividuation Phenomena

The results were explained by the authors as follows. Communication Research, 21, — This study was important to show how psychology could experimentally investigate group behavior, which had mostly been examined in studies by other areas, such as sociology e.

An application to in-group-out-group perception. The participants were then gathered in a room with many people including participants and non-participants and completed questionnaires about the difficulty of identifying the other participants in the experiment. As expected, in Guegan et al. Pages deindivlduation citations lacking titles Pages with citations having bare URLs Articles lacking in-text citations from October All articles lacking in-text sociial All articles with unsourced deindividuatiob Articles with unsourced statements from August It is important to note that this process can only operate to the extent that some sense of groupness exists from the outset.

The conductor plays a decisive role through his will, around which the opinion of the crowd is formed and identified.